Yeah, tomorrow is the day when people are rushing into shopping malls and online stores to find the cheapest possible products. I think most of us are more than glad to get new product below the market price, but how many of us thinks about its effects to our environment?
See, there’s some problems with Black Friday. First – we don’t need that stuff we are buying. Think about it: how many times and for how many years you’ve used something you have bought below the market price from Christmas season sale three years ago? We’ve all done that – bought something because it’s cheap and you “may” use it some day. As the end result we have our closets full of stuff which we doesn’t even use. Really wise huh?
Secondly – While manufacturing incredibly cheap products companies doesn’t most likely operate ethically and ecologically. Work has always its costs and sadly, usually in cheap product’s the costs comes from the spine of someone who’s paid much less than should. Also the materials costs something and when the companies are using the cheapest distributors in order to sell cheap products, what do you think – are the distributors working ethically and ecologically?
Gladly, there’s some companies who’s standing against this Black Friday craziness. Couple of weeks ago I saw a small Canadian clothing brand Lifestyle over Luxury came up with this in their Instagram:
F**k Black Friday. It’s that time of year again, your feeds are filling up with 50% off banners. While all the other brands hustle the masses their leftovers, we’re bowing out.
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Our store will be CLOSED Black Friday to Cyber Monday.
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This time of year sensationalizes everything that’s wrong with retail. The, ‘as much as we can possible buy for as cheap as we can get it’, attitude is everything we stand against.
From Lifestyle over Luxury’s Instagram page
Yet again, Finnish clothing company Makia announced today that their only flagship store as well as online store will be closed during Black Friday:

These actions are still rare but hopefully they will open more peoples eyes about the fact that their consumption habits really matter. When we change our way to consume and support the companies and brands which care about their social responsibilities, also other companies and decision-makers will follow the money and change their way to operate.
Money rules the world but we have the power to decide where we will put our money in.
I don’t get paid from the companies mentioned above. I just like what they are doing and that’s why I wanted to endorse them.

























